Henstra Design, Portfolio, Website Design

The Piano Studio-Website and Branding

February 23, 2021

I was commissioned by The Piano Studio in 2016 to redesign their treble clef logo. The logo I designed had a more contemporary, fluid feel to it, and I incorporated a more obvious “P” character which their previous logo struggled to do. Their previous green and gold palette was replaced by a fresher blue/black combination.

I also did a majority of their print advertising as well; everything from newspaper ads; curbside signage and vehicle and trailer graphics. Premiums and incentives were also part of The Piano Studio’s marketing strategy; branded music bags and employee embroidered shirts. Ever February I designed the posters and music programs for the Annual Gala held each year at the NewRoads Performing Arts Centre in Newmarket.

I also redesign their HTML website with a WordPress site, so that staff at The Piano Studio could make their own edits when necessary. Multiple, specific contact forms proved to be effective in booking and scheduling their music lessons for students.

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Professional photos are a must for your company.

Just because millions of people use smartphones to take pictures, doesn’t mean it’s the preferred way to brand your company’s product or service. Hiring a professional speaks volumes about who you are as a company. The photo here was taken by Christopher Campbell Photography. I highly recommend giving Chris a call for a consult… you won’t be disappointed.