This is a project I worked on for an ad agency in Toronto. The client, Merial, wanted print communication for vet clinics in the US, that debuted the Paravue DX. A device capable of magnifying fleas and flea dirt that are unnoticeable to the human eye. The poster reads: Seeing is Believing paraVue DX detects fleas and flea dirt the human eye can’t see. It’s quick, accurate and highly effective. Protect your pet today! Be sure to ask about year round flea and tick options. The poster also mentioned NexGard and Frontline products.