Back in January of 2014, I had the privilege of working on MasterCard’s Priceless platform, partnering with Justin Timberlake’s brand managers for a once in a lifetime promotion to win tickets to see JT live in Concert at various cities across the world. Another benefit of being a BMO MasterCard Cardholder! I was responsible for creating a unique folding direct mail piece that communicated the offer. Once I established the look and feel (and of course font choices), that was used as a guide/template for various agencies around the world. A successful, impactful promotion for MC and JT!