Kellogg’s-Europe’s Best Cross Promotion

Kelloggs Wake Up to Breakfast Promotion

Here’s another ad agency project I worked on for a company in Toronto, Ontario. This was a retail cross-promotion offer for Kellogg’s and Europe’s Best frozen fruit products. The strategy was geared towards early morning risers who reached for a bowl of cereal instead of the typical toast, PB and J. The promo lure was Wake Up to Breakfast; Save $2.50 Off any 1 of Europe’s Best frozen fruit product up to 908g. I was hired to photograph a bowl of All-Bran Buds cereal, with none other than, Europe’s Best blueberries. I was responsible for designing all print communications for the promotion; pallet shelf talkers, base and corner wraps. I also designed print materials for the Kellogg’s retail sales force.

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