Merial-paraVue DX

paravue dx ad by Henstra Design

This is a project I worked on for an ad agency in Toronto. The client, Merial, wanted print communication for vet clinics in the US, that debuted the Paravue DX. A device capable of magnifying fleas and flea dirt that are unnoticeable to the human eye. The poster reads: Seeing is Believing paraVue DX detects […]

Kellogg’s-Europe’s Best Cross Promotion

Kelloggs Wake Up to Breakfast Promotion

Here’s another ad agency project I worked on for a company in Toronto, Ontario. This was a retail cross-promotion offer for Kellogg’s and Europe’s Best frozen fruit products. The strategy was geared towards early morning risers who reached for a bowl of cereal instead of the typical toast, PB and J. The promo lure was […]

MasterCard-Justin Timberlake Direct Mail Promotion

MasterCard Justin Timberlake Priceless Promotion

Back in January of 2014, I had the privilege of working on MasterCard’s Priceless platform, partnering with Justin Timberlake’s brand managers for a once in a lifetime promotion to win tickets to see JT live in Concert at various cities across the world. Another benefit of being a BMO MasterCard Cardholder! I was responsible for […]

Kellogg’s-Pack Flash and Design

Kelloggs Family Game Night Promotion

Here’s a retail promotion, cereal pack flash that I designed for an ad agency in Toronto, Ontario. It was a cross-promotion for Kellogg’s and Hasbro. Save $10 off Hasbro board games, was the bilingual communication that promoted Hasbro’s Family Game Night! I was also hired to photograph the board games: Monopoly; Clue; Sorry!; Operation; Cranium […]

Merial-Provaxus-Product Develop Launch

Provaxus Product Development Launch

This was a logo design, and product launch development project for one of Merial’s subsidiaries, Provaxus. The designs were created while working for an ad agency in Toronto, Ontario. Designs were created for Trade Ads; Vial and Package Design; Trade show banners; launch detailer, and website. A swine specific AccuBoost vaccine for pig farmers… Customized […]

weightwatchers-Walktivity Launch

weightwatchers walktivity Launch

Weightwatchers partnered with Running Room to create walktivity! I designed the logo; all print collateral including the Meeting room poster; tracking poster and sticker; and web leaderboard and skyscraper banners. Walking is an easy way to get active, have fun and reach your goals. Weight Watchers has partnered with Running Room to bring you walktivity, […]

Merial-Brand Benefit Promo

Merial-Brand Benefit Promotion

Here’s a promotion for Merial Inc., designed while I was working for an ad agency in Toronto, Ontario. Multiple print and web marketing tools for vet clinics; both patient and vet facing communications explaining the 30-Day Giveaway! Purchase 6 doses of Frontline Brand Products to enter. You could Win 1 of 30 great prizes. Prizes […]

Marvel Disney Promotion-On Pack Flash-Retail

Post- Marvel/Disney Cereal Promotion

Here’s a retail promotion I designed for an ad agency in Toronto, Ontario. Post cereal promotional packaging with Disney! Post Honeycomb and Marvel Avengers…Save $10 on Disney Infinity: Marvel Super Heroes Starter Pack. Post Alpha-Bits and Disney Junior… Save $10 on select Sofia the First and Doc McStuffins toys. I designed the cereal pack flash […]

Pepsi Promotion-Gear Up For School

Pepsi Gear Up for School Promo HeaderCard

Here’s a retail promotion from 2012, that I was involved with for an agency in Mississauga, Ontario. The client was PepsiCo and the promotion was for back to school shoppers… “Gear Up for School” in fact. You could Win a $4,000 Family School Pack! Includes computers, gift cards and more! Purchase any Harvest Crunch, Quaker, […]

Pepsi Promotion-Build A Dream Contest

Pepsi Build A Dream Contest HeaderCard

Here’s a retail promotion from 2012, that I was involved with for an agency in Mississauga, Ontario. The client was PepsiCo and the promotion was a unique one, You could Win $25,000 for your home and $25,000 for your community. The communication was simply, Visit BuildADreamContest.ca and enter the UPC from any participating PepsiCo product […]